Liberty Insurance becomes the first non-life insurer in Vietnam with four wins at the Insurance Asia Awards over two consecutive years

Liberty Insurance Limited, a subsidiary of Liberty Mutual Group Insurance that is headquartered in the US, was recognized at the Insurance Asia Awards (IAA) 2023 in two prestigious categories: International General Insurer of the Year - Vietnam and Auto Insurance Initiative of the Year - Vietnam. The win makes Liberty Insurance the first Vietnamese non-life insurer to receive 4 IAA awards over two consecutive years, which is a testament to the team's commitment to delivering best-in-class experiences to both customers and partners.

Liberty Insurance Limited at Insurance Asia Awards (IAA) 2023

The Insurance Asia Awards is a prestigious award in the Asia Pacific region hosted annually since 2016 by Insurance Asia, the definitive magazine for Asia's insurance leaders. The programme recognizes insurance firms that provide quality offerings to customers whilst also making a significant impact. It also seeks to honour dedicated and innovative companies that keep up with the demands of the industry.

Coupled with the “Outstanding Innovative Products and Services” award by IDG Vietnam earlier this year, the recognition from Insurance Asia Awards is an affirmation of Liberty’s continuous efforts for digitalization, providing the most innovative products and services via seamless processes for customers, partners, and intermediaries. The IDG and IAA wins have strengthened Liberty Insurance’s prominent leadership position domestically and regionally.

“Liberty Insurance focuses not only on promoting well-rounded products but also elevating experience for customers, agents, and partners. The acknowledgement by Insurance Asia Award 2023 confirms Liberty Insurance’s sound strategy based on our thorough market insight,” said Ms. Nga Tran, Head of Distribution, Liberty Insurance.

Having entered the Vietnam market in 2003 and being granted a license in 2006 to operate as a 100% U.S.-owned general insurance company, Liberty Insurance has committed to providing its customers with "comprehensive protection and peace of mind" so they can “embrace today and confidently pursue tomorrow”. Liberty Insurance builds on Liberty Mutual's 100 years of history and innovation DNA to provide unique insurance benefits tailored to the Vietnamese market.

The company's 20-year presence is continuously growing with 10 offices, more than 320 employees, a free 24/7 hotline, and a sophisticated direct website that allows customers to choose and buy insurance online, and receive the insurance certificate instantly.

Liberty Insurance took a major step forward in 2023 with the successful launch of new innovations, which has elevated the customers' and partners’ experience as well as raised the industry standards. Among those are features that revolutionize the digital customer journey, allowing customers to receive an AutoCare insurance quote in just one minute, and the customers can rest assured to enjoy their trip with comprehensive protection for international trips from Liberty TravelCare with just four simple steps. These are significant innovations in the insurance management system that allow clients, partners, and agents to have the ability to access and find appropriate insurance products that are best suited to their needs. Liberty Insurance’s portal also allows agents and partners to quickly manage insurance policies, track claim processes and conveniently perform a number of other automated tasks.

“Liberty Insurance focuses not only on promoting well-rounded products but also elevating the experience for customers, agents, and partners. The acknowledgement by Insurance Asia Award 2023 confirms Liberty Insurance’s sound strategy based on our thorough market insight,” said Ms. Nga Tran, Head of Distribution, Liberty Insurance.

A sales record of 508,547 cars (the highest in the last 12 years) taking place in 2022 showed an increased demand for vehicle insurance in Vietnamese market. Given that with the abundance of information available on the Internet customers are more wise in selecting a car and suitable insurance for their car type, Liberty Insurance has invested in sophisticated digital assets including a direct website and social media. These ensure that customers have access to a wide range of helpful, up-to-date, and relevant information, helping them make wise decisions on the insurance product suitable for their families and business’ needs.

Ms. Chung Tram, Head of Motor Products, Liberty Insurance at the Insurance Asia Awards (IAA) 2023

“AutoCare, Liberty’s comprehensive auto insurance, provides unique protection such as hydrolocked engine coverage, and free 24/7 roadside support, which are both practical and essential for Vietnamese customers,” said Ms. Chung Tram, Head of Motor Products, Liberty Insurance.

“Customers are well protected and feel secure with our 24/7 dedicated customer service. We’re also proud of our simple self-inspection process where customers can inspect vehicles from home, as well as our transparent and quick claim process where our dedicated Customer Service team is available 24/7 to support customers.”

Ms. Nga Tran, Head of Distribution, Liberty Insurance shared: “Four Insurance Asia Awards in 2 consecutive years are the result of the relentless efforts of the entire Liberty team. We also understand that today's win is a milestone for the team to be able to do better and be more innovative.”

“Liberty Insurance is committed to enhancing our products and service, to match up the higher expectations of customers, agents, and partners who have trusted Liberty Insurance for the past 20 years, from the first days we set foot in Vietnam.”