Liberty Insurance and Saladin signed strategic digitalization agreement

Liberty Insurance and Saladin signed strategic digitalization agreement

Published on
Mon, 05/13/2024 - 09:56

On April 12, 2024, Liberty Insurance and Saladin signed strategic digitalization agreement to distribute insurance, meeting increasing expectation of customers in Fourth Industrial Revolution.


Saladin và Bảo hiểm Liberty


The signing ceremony was represented by Ms. Nga Tran, General Director of Liberty Insurance Company Limited ("Liberty Insurance" or "Liberty") – a 100% foreign-owned non-life insurance company, taking the lead in technology, and Ms. Van Le, Co-founder and CEO of 10X Consulting and Technology Co., Ltd. with products Saladin ("Saladin"), comprehensive platform distributing insurance products, together with the management boards of two companies. This cooperation is a commitment between Liberty Insurance and Saladin to promote digital transformation in the insurance industry. This joint effort promotes customer experience by providing innovative features and transparent information.


With more than 100 years of global experience from Liberty Mutual Group and more than 20 years of being trusted by Vietnamese individual customers, families, and businesses, Liberty Insurance has constantly strived to take the lead in digital transformation. Liberty is one of Vietnam's first non-life insurance companies to launch a 100% online insurance buying feature in 2020. Signing a cooperation agreement with Saladin is one of the next steps in Liberty's digital transformation plan.


With the increasing need to acquire insurance products suitable for personal and family use, Saladin presents a comprehensive technology platform with outstanding features, including receiving online quotes in seconds, purchasing insurance 100% online, and allowing customers to design their insurance packages based on their own protection and financial needs. Furthermore, Saladin also brings convenience and transparency to users, through features such as cost - benefit comparisons between insurance packages, and many other features integrating high technology on Saladin's website and application.


Bảo hiểm Liberty và Saladin hợp tác chuyển đổi số


Sharing values of transparency and reliability as well as vision of digital transformation, and efforts to improve customer service, Liberty Insurance and Saladin become strategic partners. Saladin has brought Liberty products to customers. Customers' support and experience are promoted thanks to dedication of a team of professional, experienced consultants, empowered by the technology of industry 4.0.

Article is public on VnExpress and CafeBiz.